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Marketing

Associate Professor Sharon May, Chair, Division of Social Sciences

Assistant Professor Wei Fu, Coordinator

The Major in Marketing is designed to give students the knowledge of key marketing concepts, of the role of marketing in society and in the firm, and of the various factors that influence marketing decision-making. Marketing utilizes basic principles and analytical tools in order to meet the organization’s need and responsibility to respond to customer needs and provide necessary goods and services to the larger society. Marketing professionals work in a broad range of organizations and graduates can consider a range of career fields in the for- profit, not-for-profit, and public sectors. The major also provides the student a foundation for future graduate study.

Students successfully completing the program of study will have achieved the following learning outcomes:

  1. Demonstrate understanding of the major theoretical perspectives in marketing.
  2. Demonstrate understanding of the evolution of marketing thought and practice.
  3. Analyze the economic, political, technological, and social-cultural contexts in which an organization operates.
  4. Interpret qualitative and quantitative data for organizational analysis, draw appropriate conclusions, and make recommendations based on the analysis.
  5. Conceive and execute an original research study related to marketing thought and practice.
  6. Effectively communicate marketing information interactively through the development and execution of an oral presentation.