BUS 120 Introduction to Hospitality and the Customer Experience
This course examines the concept of hospitality and how to create an exceptional customer experience by providing the foundations of quality customer service. Such service requires good interpersonal and communication skills, understanding the theory of consumer behavior and other relevant fields, and sound knowledge of the goods and services being provided. Topics include understanding the meaning of hospitality and customer needs, developing standards of service, cultivating brand loyalty, and developing the processes by which exceptional customer service is achieved. (3 credit hours)