Marketing, B.A.

The Major in Marketing consists of a minimum of 51 hours in business and related fields.

Required courses include:

Major and Major-Related Courses

BUS 201	Principles of Management	3
BUS 215	Principles of Accounting	3
BUS 242	Marketing	3
BUS 244	Consumer Behavior	3
BUS 246	Marketing and Retail Management	3
BUS 305	Organizational Behavior	3
BUS 319	Marketing Research	3
BUS 344	Principles of Finance	3
BUS 351	Senior Study I	3
BUS 352	Senior Study II	3
BUS 401	Strategic Management	3
ECN 201	Principles of Economics	4
PSY 101	Introductory Psychology	3
SLS 299	Issues in Professional Development	2
	One course in economics at the 300-level

Either of the following:

MTH 221	Inferential Statistics w/Data Visualization	3
	Or
MTH 222	Regression Analysis	3

One course from the following:

ENG 317	Public Relations Writing and Practice	3
PLS 121	Contemporary Political Issues	3
PLS 122	American Government and Politics	3
PLS 211	Comparative Government and Politics	3
PLS 212	International Politics	3
PLS 232	Public Policy	3

A double major is not permitted in any combination of two of the following majors: Finance/Accounting, Hospitality and Regional Identity, Human Resource Management, International Business, Marketing, and Management.