BUS 246 Marketing and Retail Management
Familiarizes students with the interface between marketing and the retail industry, focusing especially on the decisions involved in managing a retail firm and the concepts and principles for making those decisions. While the course focuses on the retail industry, the content of the course is also useful for students interested in working for manufacturing companies that interface with retailers and for students with a general management or entrepreneurial interest. (3 credit hours)
Offered
Spring