Marketing, B.A.

The Major in Marketing consists of a minimum of 51 hours in business and related fields.

Required courses include:

Major and Major-Related Courses

BUS 201Principles of Management

3

BUS 215Principles of Accounting

3

BUS 242Marketing

3

BUS 244Consumer Behavior

3

BUS 246Marketing and Retail Management

3

BUS 305Organizational Behavior

3

BUS 319Marketing Research

3

BUS 344Principles of Finance

3

BUS 351Senior Study I

3

BUS 352Senior Study II

3

BUS 401Strategic Management

3

ECN 201Principles of Economics

4

PSY 101Introductory Psychology

3

SLS 299Issues in Professional Development

2

One course in economics at the 300-level

Either of the following:

MTH 221Inferential Statistics w/Data Visualization

3

Or

MTH 222Regression Analysis

3

One course from the following:

ENG 317Public Relations Writing and Practice

3

PLS 121Contemporary Political Issues

3

PLS 122American Government and Politics

3

PLS 211Comparative Government and Politics

3

PLS 212International Politics

3

PLS 232Public Policy

3

A double major is not permitted in any combination of two of the following majors: Finance/Accounting, Hospitality and Regional Identity, Human Resource Management, International Business, Marketing, and Management.